Associate Dean & Sir Julian Hodge Chaired Professor in Marketing and Strategy
Cardiff University, Cardiff Business School
Rob holds the Sir Julian Hodge Chair and is a Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, U.K. He is a Strategy Research Foundation Scholar and holds visiting professorships at: VU Universiteit Amsterdam, Baltic Management Institute, and Copenhagen Business School where he also chairs the International Advisory Board. Based in the United Kingdom, he has taught and delivered his research insights throughout Europe and North America and also in South America and Asia. Following a Management BS degree, he joined the international electronics industry in a strategy role later returning to study for a PhD in global market entry strategy. Receiving post-doctoral training at INSEAD and the Rock Center for Entrepreneurship, Harvard Business School, he developed an academic career. His research focuses on firm capabilities, new product development, and technology management from a strategy perspective. He has published widely on these topics with articles appearing in the Strategic Management Journal, Journal of Management Studies, Journal of Service Research, Strategic Entrepreneurship Journal, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Product Innovation Management. Rob has supervised 20 doctoral students to completion, many of whom now hold faculty positions as Full Professors and Deans and in business with Director and Vice-President appointments. His consulting experience has examined performance audit and impact, change management, market responsiveness, and market and competitor analysis for small firms and multinational corporations as well as several large scale consulting assignments for public policy makers and Ministers within several U.K. Government departments and agencies. He serves on the editorial boards of seven international journals. Within University administration, he has been appointed to a series of roles including Associate Dean, Department Chair, Departmental Advisory Board Chair, and University Senate.