P. K. Kannan is Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland and is also the Chair of Department of Marketing. His current research stream focuses on new product/service development, design, bundling and pricing digital products and product lines, social media, attribution modeling and media mix modeling, e-service, and customer relationship management (CRM) and customer loyalty. He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Mechanical Design, and Communications of the ACM. His papers have won the INFORMS John D. C. Little Award (2008), INFORMS Society of Marketing Science (ISMS) Practice Prize Award (2007), Don Lehmann Award (2009), a finalist for the Paul Green Award 2009, AMA TechSIG Article of the Year Award (2012). Professor Kannan is the past-Chair for the American Marketing Association SIG on Marketing Research. He is on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research, and International Journal of Electronic Commerce and has edited special issues for Journal of MIS and IJEC in the areas of service science and digital content. He is the chair of the INFORMS Gary Lilien Practice Prize evaluation committee for 2014, and an AE for the Marketing Science special issue on Big Data. Dr. Kannan received his Ph.D. in Management with concentrations in Management Science and Marketing from the Krannert Graduate School of Management, Purdue University. He was previously on the faculty of the Department of MIS at the University of Arizona, Tucson for four years before joining the Department of Marketing. His research experience and publications span the area of Decision Science, IS, Engineering and Marketing. Further details can be obtained at His teaching interests include CRM, new product development, Internet retailing and pricing and marketing models/research. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has won the Allen Krowe Award for teaching excellence (2001). He has corporate experience with Tata Motors and Ingersoll-Rand and has consulted for companies such as Frito-Lay, PepsiCo, Marriott, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.