Venky Shankar is Ford Chair Professor of Marketing & E-Commerce at the Mays Business School, Texas A&M University. His areas of specialization include Artificial Intelligence Competitive Strategy, Innovation, e-Business, International Marketing and Retailing. He has a Ph.D in marketing from the Kellogg Graduate School of Management, Northwestern University. His research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of Marketing, Harvard Business Review and Sloan Management Review . He has been recognized as one among the World’s Most Influential Scientific Minds, as one among the Top 1% of Marketing Scientists, as a Top 10 Innovation Scholar, and as a Top Retail Influencer. He is a winner of the 2022 Margaret Blair Award for Marketing Accountability, 2017 AMS/Cutco Vector Outstanding Marketing Educator Award, 2015 Indian Institute of Technology (IIT), Kharagpur Distinguished Alumnus Award, 2013 Indian Institute of Management (IIM), Calcutta Distinguished Alumnus Award, 2013-2014 Retailing Lifetime Achievement Award, 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy, 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2014 EMAC-IJRM Steenkamp Award for the article with long-term marketing impact, 2014 Best Services Article Award from American Marketing Association (AMA), 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, the 2000 Don Lehmann Award for the Best Dissertation-based Article in an AMA journal, and the 2008 Sheth Award for the best paper in the Journal of Academy of Marketing Science. The Direct Marketing Educational Foundation (DMEF) has named the Shankar-Spiegel Award for the best dissertation in direct and interactive marketing in his honor. He is the co-editor of Journal of Interactive Marketing , has been an associate editor of Management Science and is also on the editorial review boards of Marketing Science , Journal of Marketing Research , Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Retailing . He is an Academic Trustee of the Marketing Science Institute (MSI ). He is a Past President of the Marketing Strategy SIG and the American Marketing Association . He is a three-time winner of the Krowe Award for Outstanding Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Marketing Research, New Product Management, and International Marketing to MBA and Executive MBA students. He has been a visiting faculty at MIT, INSEAD, Singapore Management University, SDA Bocconi, Nanyang Technology University, the Indian School of Business, and the Chinese European International Business School. He has had consulting or executive development experience with companies such as Allstate, Cap Gemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Halliburton, Hewlett Packard, HSBC, Humana, IBM, Infosys, Intel, Lockheed Martin, Lucent Technologies, Mahindra, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, PNC Bank, Philips, and Volvo.


  • Social Media
  • Omni-Channel Marketing
  • Marketing Performance
  • CRM
  • Advertising
  • CX Strategy
  • eCommerce
  • Retail Marketing
  • Big Data
  • Analytics
  • Brand Strategy
  • Digital Marketing
  • Artificial Intelligence