BIO

Lauren Flanigan is a marketing executive and brand strategist with over a decade of accelerated growth at Mondelēz International. Currently serving as Head of Global Brands for Refreshment Categories, she leads a $2.5 billion portfolio, driving the global strategy and revitalization of iconic brands like Halls and Trident across 20+ markets, including the US, Brazil, South Africa, and China.

Lauren is defined by her unique ability to blend culture-first storytelling with rigorous business precision. Her leadership has consistently delivered transformational results, from reversing a decade-long decline for Trident in the US to spearheading a $2 billion cross-category innovation program for Chocolates and Biscuits. She also possesses deep expertise in digital transformation, having served as Managing Director of DTC for OREO.com, where she improved ROAS by +77% and drove record-breaking revenue.

A recognized leader in the industry, Lauren was named to Brand Innovators' "40 Under 40" (2024) and was selected as Mondelēz’s "Leader of the Year" (2021) for her excellence in inclusive leadership. She is the executive behind some of the company’s most awarded work, including the Cannes Lions Gold-winning "Breathe Through It" campaign and the viral Lady Gaga x OREO partnership.

Lauren resides in Atlanta, GA, is a self-proclaimed foodie and loves traveling and spending time with family and friends.