Badih Kanaan is the Director of Marketing for Arabsat, the leading satellite operator. He is a proven professional with 20+ years of executive management and marketing experience at growing and dynamic organizations within Satellite, Telecommunications and internet industry. Extensive experience in all aspects of Strategy, Marketing, Business development, Branding, Corporate communications, Digital and Social media strategies. Currently serves as Director of Marketing for Arabsat responsible for Marketing Strategy & Plan formulation – Policy development – Product Management – Corporate brand strategy – Marketing Communications – Market research & Intelligence.


  • Social Media
  • Omni-Channel Marketing
  • Campaign Management
  • CMO - CIO Alignment
  • Technology Spend
  • Content Management
  • Advertising
  • Brand Awareness
  • CMO Compensation
  • Business Intelligence
  • Big Data
  • Middle East
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Digital Trends


  • Technology Spend
  • Corporate Culture
  • CX Strategy
  • Business Intelligence
  • Big Data
  • Global Trends
  • Brand Strategy
  • Artificial Intelligence