Famida is a generalist strategic leader with an entrepreneurial edge who has been able to tangibly produce value for the organizations she has worked for from a top line and bottom line perspective. She has specialized in Investment and Risk Distribution, Servicing, Operations, Marketing, Data, Retention and Customer Management Strategy with a very deep knowledge of Customer and advisor value propositions. Famida serves on boards and was recently a Director at Old Mutual Direct Holding prior to joining Liberty Group Ltd.