BIO

Stephan Kuester is Director of Marketing and Communications at EY's Europe, Middle East, India and Africa practice where he develops go-to-market strategy and large, firmwide campaigns. His team is responsible for the design and deployment of integrated and multi-channel marketing campaigns across the EMEIA region, including the enablement of local practices to not only deploy but to adapt campaign content for local market response. The team includes a large marketing support group at EY's off-shoring center in India which serves 86 country marketing practices and delivers cost efficiency in marketing production. Previously to his EMEIA role, Stephan was the marketing leader for the Central European region, with responsibility for marketing teams in 22 countries. This followed five years of working with EY Global on the development of the firm’s key account portfolio, the global roll-out of an account management framework and the build of 14 Global Competence Centers of Industry Sector expertise. While based at the head office in London, Stephan spent significant periods of time in a variety of markets, including working in the US, key Asian Markets, India and Eastern Europe. Earlier roles included the leadership of marketing and business development functions at Arthur Andersen in Germany. Stephan started his professional career as a consultant at the marketing research company ACNielsen. Early on in his career he took responsibility for ACNielsen’s market entry into the life-sciences sector where he developed the market offering, a portfolio of international pharmaceutical clients and the team leadership for the new business unit. Stephan is a member of the Workshipful Company of Marketors and a Freeman of the City of London where he is engaged in promoting and developing the marketing profession. Stephan has an MSc in Economics and studied at the University of Bonn and the London School of Economics (LSE).