Rodrigo is a senior marketing, advertising and retail executive with 30 years experience in leading global companies in the consumer goods segment. Rodrigo was the Sales and Marketing Director for Spanish South America at the Warner Brothers Home Entertainment Group, based in Sao Paul, Brazil. He was responsible for the management in this region of all the Home Entertainment businesses (Home Video, Games and Digital Distribution). He managed the businesses working through the licensees and clients to achieve profitable growth for all WB and distributed content. He also developed effective programs and structures to drive market leadership and expressive growth. Previously, Rodrigo was the Marketing Director Games at Warner Interactive, responsible for the marketing strategy, planning, P&L and implementation at retailers of WB, Electronics Arts (EA) and Codemasters Video Games (for Playstation, Nintendo and Microsoft Xbox consoles). He was also responsible for the marketing strategy and results of home video (DVD and Blu-ray) in Latin America, offering support to the region’s licensees. Rodrigo received a Bachelors degree from the University of Wisconsin - Milwaukee School of Business Administration and an Executive MBA from IE Business School - Madrid.