Dominique Rouziès (Ph.D., McGill University) is Professor of Marketing at HEC Paris and Academic Dean at BMI Executive Institute. Previously, she was the EDF Chair, and the Academic Director of the Executive Masters in Sales and Marketing and the Master of Science in Marketing at HEC Paris. More recently, she has been Visiting Professor at McGill University and invited by Bocconi University, University College Dublin. Antwerp Management School, and BMI Executive Institute -Vilnius - Brussels. Finally, she is a member of the Scientific Committee of the National Group of Schools in Statistics and Economics (GENES) and the Research Laboratory CNRS-GREGHEC. Her research and consultancy primarily focus on improving the performance of marketing and sales organizations. She recently co-authored a book on salesforce compensation (Now Publishers, 2018). She has been awarded (1) the 2023 American Marketing Association Sales SIG Life Achievement Award and (2) the 2010 American Marketing Association Selling and Sales Management SIG’s Excellence in Research Award for her paper on salesforce financial incentives published in the Journal of Marketing (with her co-authors).  She recently co-authored a book on the latter (Now Publishers, 2018). Her research has appeared in Harvard Business Review (print and digital, including her blog on Harvard Business Review France), The Financial Times, Les Echos and many other outlets. She has worked with a large number of companies (e.g., EDF, Sanofi, Orange Business Services, Microsoft) and startups (more specifically at Station F, one of the world largest incubators).