Advisory Board Meeting

2022-09-22 15:00:00 2022-09-22 16:00:00 Asia/Singapore Singapore: CMO Council Advisory Board Invention Sessions: High-Velocity Data Handling PARKROYAL COLLECTION- PICKERING CMO Council cmoteam@cmocouncil.org

Singapore: CMO Council Advisory Board Invention Sessions: High-Velocity Data Handling

September 22, 2022
3 Upper Pickering Street, Singapore 058289
3:00 PM Asia/Singapore
In Partnership with: Gfk


CMO Council's Singapore Advisory Board convene on September 22nd from 3-5pm

Join us for an enriching, interactive round table discussing the future state of data marketing, followed by a cocktail reception. We'll discuss best practices on closing the gap from data to insights to action, making AI more pervasive and overcoming cultural challenges when trying to build more speed and agility into the data system.

Our conversation will center on how CMOs today are challenged to manage hyper-targeted brands and messaging across thousands of potential touchpoints. Mastering this new landscape requires the best dashboards and data – yet research from the CMO Council and GfK shows that relatively few CMOs actually have the sophisticated insights and tools they need.

We will discuss this research and the imperative for marketing leaders to partner with CTOs, commercial leads, and other key stakeholders to ensure their organizations have the high-velocity data and platforms required to meet aggressive growth targets with our partners at GfK. 

After a long break due to COVID-19, we're looking forward to being able to host our Advisory Board members safely once again and share insights with one another. If you are interested in attending, please reach out to Bryan DeRose at bderose@cmocouncil.org

View more content from the Signals From the Noise program including our latest study 'High Velocity Data Marketing' here: For more background information on this topic, please visit https://www.cmocouncil.org/thought-leadership/programs/signals-from-the-noise.