Program Overview

Signals From the Noise

What marketing leaders have learned about data, analytics and insights to drive better business outcomes

Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range from inadequate data systems to lack of talent to a corporate culture resistant to change.

We’re taking a close look at the acceleration of data-driven marketing, such as:

  • Finding new data sources
  • Advancing predictive capabilities
  • Improving decision support
  • Generating actionable insights
  • Personalizing CX
  • Extracting relevant data signals
  • Adopting AI in marketing
  • Balancing intuition and intellect
  • Using data for effective storytelling
  • And more!

We explore how far data-driven marketing has come since the pandemic, what data/analytics/insights capabilities marketing leaders enjoy today, and where they’re planning to go in the next 12 months.

Sponsors

For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge. Explore our latest thinking on the art & science of marketing leadership and get up to speed on the essential issues and decisions facing top marketers today

Research: Survey & Reports

Report

High-Velocity Data Marketing

The CMO Council, in partnership with GfK, recently hosted roundtables with marketers in Dubai, Johannesburg, Singapore, New York and London. Discussions explored the concept of “ High-Velocity Data Marketing” and ways to accelerate turning insights into action. More

Infographics

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Curated Facts & Stats

Jan 2024

In 2024, the continual rise of smart speakers and voice assistants will reshape how businesses prioritize voice search optimization. A game changer on the horizon is the concept of Search Generative Experience (SGE). This shift will enable a seamless exchange of information, allowing users to engage in natural conversations with search engines as if they were interacting with a knowledgeable assistant.

Source: WSI World
Jan 2024

The gap between generations in terms of wealth and property ownership will continue to drive global and social change in 2024. According to research conducted in 2023, the median wealth of millennials (born early eighties to late nineties) is less than half that of baby boomers (born mid-fifties to mid-sixties) at the same age.

Source: Bernard Marr/Forbes
Jan 2024

Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.

Source: Marketing Week
Jan 2024

The relevance of artificial intelligence (AI) in digital marketing is growing. According to McKinsey, generative AI’s impact on productivity could add trillions of dollars in value to the global economy. In 2024, marketers should make use of AI-powered technologies to optimise performance.

Source: Marketing Week
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Program Themes

  • Marketing Performance
  • CX Strategy
  • Customer Behavior
  • Market Intelligence Resources