Program Overview

Signals From the Noise

What marketing leaders have learned about data, analytics and insights to drive better business outcomes

Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range from inadequate data systems to lack of talent to a corporate culture resistant to change.

We’re taking a close look at the acceleration of data-driven marketing, such as:

  • Finding new data sources
  • Advancing predictive capabilities
  • Improving decision support
  • Generating actionable insights
  • Personalizing CX
  • Extracting relevant data signals
  • Adopting AI in marketing
  • Balancing intuition and intellect
  • Using data for effective storytelling
  • And more!

We explore how far data-driven marketing has come since the pandemic, what data/analytics/insights capabilities marketing leaders enjoy today, and where they’re planning to go in the next 12 months.

Sponsors

Events and Webinars On Demand

Advisory Board Meeting

Nov
30

London: CMO Council Advisory Board Invention Session: High-Velocity Data Marketing

2022-11-30 14:00:00 2022-11-30 15:00:00 Europe/London London: CMO Council Advisory Board Invention Session: High-Velocity Data Marketing Church House Westminster Deans Yard, London SW1P 3NZ CMO Council cmoteam@cmocouncil.org

Webinar

Dec
6

Ascending Data Marketing’s Maturity Curve

Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and agile data systems. Speed and agility wins

2022-12-06 10:00:00 2022-12-06 11:00:00 America/Los_Angeles Ascending Data Marketing’s Maturity Curve Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and agile data systems. Speed and agility Virtual CMO Council cmoteam@cmocouncil.org

Infographics

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Curated Facts & Stats

With the internet at our fingertips, even B2B customers research and compare solutions, completing 50 to 90 percent of the work before a sales rep is contacted.

Source: Inc.

85% of CX professionals recognize the importance of artificial intelligence and automation and the risks of not leveraging them.

Source: CMS wire

In 2022 marketers reported a 37% increase in the number of companies investing in data analytics, making this the largest investment reported by marketing leaders.

Source: Harvard Business Review
Tags: ROI

Businesses that use data-driven (personalized) marketing strategies have five times more ROI than businesses that don’t.

Source: Forbes

A brand’s cultural involvement makes up a full 25% of a consumer’s purchase decision.

Source: Forbes

55% of consumers will trade personal and preference data to feel part of a brand's community.

Source: CMS wire

74% of consumers have a favorite brand as it treats them like an individual.

Nearly 85% of customer interactions will be managed by AI in the coming years.

Source: Forbes

Confidence in AI’s ability to detect financial fraud increased by eight percent, from 85 percent in 2020 to 93 percent in 2021.

The Global Mobile Artificial Intelligence Market is estimated to be USD 7.2 Bn in 2021 and is expected to reach USD 22.08 Bn by 2026.

Source: Globe News Wire
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Curated Reading

Program Themes

  • Marketing Performance
  • CX Strategy
  • Customer Behavior
  • Market Intelligence Resources