Solving For Disruption
The last couple of years taught marketing leaders critical lessons about customer data, predictive and prescriptive analytics, and actionable insights. ... More
What marketing leaders have learned about data, analytics and insights to drive better business outcomes
Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range from inadequate data systems to lack of talent to a corporate culture resistant to change.
We’re taking a close look at the acceleration of data-driven marketing, such as:
We explore how far data-driven marketing has come since the pandemic, what data/analytics/insights capabilities marketing leaders enjoy today, and where they’re planning to go in the next 12 months.
For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.