Since its founding in 2010, TechStyle has become one of the fastest-growing eCommerce companies in history. Together, TechStyle’s four portfolio brands—JustFab, ShoeDazzle, Fabletics, and FabKids—provide more than 5 million VIP members with on-trend fashion at an exceptional value. Monica Deretich, Vice President of Marketing and CRM for the JustFab brand, says their success stems from a culture of innovation and a workforce that is committed to reinventing the fashion industry.
She explains that the key to their success is that the company focuses all efforts on their customers and bringing them value. When thinking about initiatives to help grow the business, giving the customer new tools to engage to offer a better experience is the key decision factor. “Marketing is one of the top stakeholders when it comes to customer experience—whether it’s on the website, the events we hold, social media or even customer service phone calls,” she says. “We are quick to test new opportunities in the digital space, whether it be newer communication channels such as Facebook Messenger, browser notifications, new formats for paid media, new sources of generating new business to influencers, or our own members adding user-generated content.” Deretich says they are not afraid to dip their toes into something new, but they also want to be sure to generate a positive ROI and ensure it is worth both the financial and manpower investment needed to implement.
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