Predicts 2016: Analytics Strategy - Gartner
Beyond Net Promoter Score: The Evolution of Customer Experience Metrics - Gartner
Dimensional Marketing: New rules for the digital age - Deliotte University Press
March 2016 - Leveraging Techonology to Improve Customer Experience and Marketing and Sales - CIO Review
March 2016 - Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience - CMO.com
March 2016 - What Customer Experience Does--And Doesn't--Mean - CMO.com
February 2016 - How to Connect Customer Journeys From Research to Purchase - Marketing Week
February 2016 - In Retail, It's "The Year of the Customer" - Marketing Land
February 2016 - Quantifying the Customer Experience - CMSWire
January 2016 - Customer Experience Requires Commitment, Not Compliance - CMO.com
January 2016 - Most marketers can't predict the customer journey and admit they aren't maximizing revenue - VentureBeat
January 2016 - What the 2015 Holiday Season's 3 Biggest E-Commerce Surprises Mean for Marketers in 2016 - Marketing Land
December 2015 - Context Marketing is the New Content Marketing: Are You Ready? - Business2Community
October 2015 - 5 Ways to Engage Customers Using Personalized Marketing - Forbes
October 2015 - Don't Forget the Customer in Customer Journey Mapping - CMO.com
February 2015 - Do You Really Understand How Your Business Customers Buy? - McKinsey & Company
4 Attributes of a Frictionless Customer Experience - LinkedIn
Customer Experience 2020: Mobile, Voice, Social and Contextual - LinkedIn
Using Big Data for Customer-centric Marketing - LinkedIn
3 customer behavior analytics opportunities to watch - IBM
Quarterbacking Your Marketing Automation: Three Plays For Focusing on the Long Game in Your Customer Relationships - Dun & Bradstreet
How Messaging Apps Are Poised to Transform Ecommerce - EcommerceBytes.com