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The Customer in Context
Understanding the Real Expectations of Today's Connected Customer
This study—conducted in partnership with SAP Customer Experience—reveals that customer experience is more critical than ever. Based on findings from an online survey of more than 2,000 consumers in early 2017, the report reveals that while today’s connected consumers are not looking for omnichannel perfection, they do have a short list of critical channels they expect to have access to, including company website, email, a phone number to call and a knowledgeable salesperson to speak with as part of their customer journey. And the consequences are dire for brands who fail to heed to call for better engagements as consumers will abandon a brand and take their money elsewhere if they continuously encounter poor, impersonal or frustrating customer experiences. The report features a complete outline of all data, including breakdowns of critical insights by gender and age.