REPORT

SELECTED CONTENT FROM THE REPORT

Report Media Coverage

Retail Dive

According to a Google blog post, brands are happy with early tests for a new Maps ad unit called Promoted Places that uses promotional email and geo-targeting to generate more foot traffic.    More

DMNews

Keeping customer identity aligned across both digital and physical channels remains a challenge for 49% of marketers, according to a recent study conducted by the CMO Council and IBM. More

Loyalty 360

Loyalty marketers have long discussed omnichannel customer engagement as one of their top priorities. Effective omnichannel customer engagement is a critical piece of the customer loyalty puzzle and drives the engine behind brand advocacy. More

Social Times

As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. More

Fierce CMO

Retailers and brands are not necessarily seeing eye-to-eye on their marketing strategies, according to a new report from Netsertive and the CMO Council. When 189 senior marketing leaders who sell products through physical retail stores were asked which channels are most critical, 60 percent cited digital advertising. More

Businesswire

Study Reveals Only Seven Percent of Brand Marketers are Aligned with Local Retailers in Delivering Seamless Customer Experiences More

Marketing Land

Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital. More

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