- REPORT
- JUNE 2009
- $99 US
- Press Release
- Learn About This Program
Bottom Line From The Front Line
Achieving Go-To-Market Advantage Through Enhanced Capabilities
Driving the Bottom Line from the Front Line addresses the challenges facing global companies in their quest to develop world-class go-to-market capabilities. The study represents a "scorecard" that highlights an alarming trend among multinational companies: marketing and sales leaders give themselves decidedly poor marks when assessing their own go-to-market effectiveness. (Published: 2008)