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Report Media Coverage

MarTech Series

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More

MyCustomer

Last month, the CMO Council published the results of a study that sought to identify what communication channels consumers prefer to use when interacting with the companies they do business with. More

Adobe Blog

According to research from the CMO Council, only 14% of marketers feel that their company has achieved customer-centricity. Although challenging, truly operating with a customer focus is not impossible. More

muse

From the CMO Council and Pitney Bowes, Critical Channels of Choice nets out with this important revelation: Omni-channel IS the critical channel of choice.   More

Loyalty 360

More than 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, unearthed that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. More

EContent

Over 85% of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. More

Chain Store Age

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement. More

Marketeer

Embora as plataformas digitais estejam a ganhar terreno em todos (ou quase todos) os sectores de actividade, deverão as marcas apostar numa estratégia exclusivamente digital? Um estudo do Chief Marketing Officer (CMO) Council diz que não. More

Retail Brief Africa

The Chief Marketing Officer (CMO) Council’s newest study indicates that consumers – regardless of age, gender or location – prefer physical and digital engagement.  More

SalesTech Star

New CMO council study reveals regardless of generation, region or gender, omnichannel IS the critical channel of choice. More

ChainStoreAge

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement. More

AiThority

Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. More

Associations Now

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. More

B&T Magazine

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice. More

Mediavataar

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. More

HispanicAd

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. More

Associations Now

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. More

BrandNews

Secondo un report del CMO Council solo il 13% degli individui dice che i marchi soddisfino le loro attese. More

B&T Magazine

It’s official – physical and digital engagement is paramount for effective customer engagement. More

MarTech Series

Across all generations, key omnichannel touchpoints are an expectation, not an option. These include access to email, phone, web, in-person engagements, video, social media and printed mail.  More

Unsorted.co

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships. More

The Drum

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships. More

Bizcommunity

More than 85% of the 2,000 global consumers surveyed prefer personal, trusted and reliable omnichannel engagement. More

Marketing Dive

Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and physical channels.  More

Social Juice Box

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships. More

BizCommunity

The Chief Marketing Officer (CMO) Council's newest study indicates that consumers - regardless of age, gender or location - prefer physical and digital engagement. More

Campaign

It’s official -- omnichannel engagement reigns supreme among consumers, regardless of generation, region and gender, a new study has revealed.  More

MediaPost

Stop trying to figure out which channels you could use. Consumers want them all, according to Critical Channels of Choice, a study by The CMO Council, in partnership with Pitney Bowes. More

a.list

According to a new CMO Council study, “Critical Channels of Choice,” omnichannel is the preferred method of communication regardless of consumers’ generation, region or gender. More

The Drum

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships. More