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DEC 31, 2020
The key to reducing the lag between billing and payment is communicating with patients on their terms using their preferred communication methods. These can include communications via email, social media, website, call center, mail or text message. Which do consumers prefer? According to a recent survey by CMO Council and Pitney Bowes, the answer is: All of them. Omni-channel is the channel of choice. More
NOV 17, 2020
Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems tha More