Building a fully connected customer experience requires marketers to have a complete, 360-degree view of the customer. In addition, customers expect transparency and value from the brands with whom they choose to do business, and this requires marketers to have customer intelligence and data that enable them to meet customers' expectations of seamless and highly personalized engagements. And as customer expectations continue to evolve, one thing is certain: The customer experience of 2017 will look dramatically different from today.
To help marketers understand what they can do today to meet these heightened customer expectations, the CMO Council partnered with Wipro to create this complimentary white paper—entitled "Destination 2017: Preparing to Meet Tomorrow's Customer Experience Expectations"—designed to highlight the key challenges and trends that marketers will be facing as we move toward 2017. In addition, it highlights the considerations that need to be taking place today in order to keep up with customer demands moving forward.