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MediaPost

The CMO Council report — How COVID Has Changed The Channels Of Engagement — produced in partnership with Precisely, analyzes interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands. More

Essence of Email

As the latest study by CMO Council shows, email is consumers’ favorite communication channel, with 91% putting it at the top of their list. Email is followed by websites with 61% of the votes (which is not even remotely close – go email!). More

Cision PR Newswire

Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems tha More

MediaPost

Email reigns supreme as a customer engagement channel. As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How Covid Has Changed the Channels of Engagement, a study by the CMO Council. More

Webcast

NOV
19

How Covid Has Changed the Channels of Engagement

Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels

2020-11-19 08:00:00 2020-11-19 09:00:00 America/Los_Angeles How Covid Has Changed the Channels of Engagement Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix.  CMO Council cmoteam@cmocouncil.org