REPORT

How Covid Has Changed The Channels Of Engagement

What You Need to Know to Better Engage Your Customers in the "New Normal"

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere.

Brands need to get ahead of this before it’s too late. Marketing leaders need to know where digital channels fail to meet expectations, what channels consumers turn to in critical situations, and what emerging channels to keep an eye on. The goal is to design experiences that better engage customers in the new normal.

This report, produced in partnership with Precisely, is based on an October 2020 survey of over 2,000 consumers spanning five generations (Generation Z, Millennials, Generation X, Baby Boomers and Silent Generation) and six countries (United States, Canada, United Kingdom, Ireland, Australia and New Zealand).

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Webcast

NOV
19

How Covid Has Changed the Channels of Engagement

Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels

2020-11-19 08:00:00 2020-11-19 09:00:00 America/Los_Angeles How Covid Has Changed the Channels of Engagement Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix.  CMO Council cmoteam@cmocouncil.org

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