The Challenges Faced By Today’s Magazine Industry, and How Personalization and Relevance Could Save the Day
As marketers look for new channels of customer engagement, magazine advertising has been a casualty as online opportunities from ereaders to online publications become more cost-effective and trackable options. However, in this consumer survey, we see that customers aren't quite ready to abandon their magazines and they are certainly not ready for an onslaught of iPad-vertising to interrupt their digital experience. This report reveals consumer intentions specific to magazine consumption and their openness to precision marketing tactics, even in a traditional channel.
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