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Making the Workplace a Brand-Defining Space
Engaging Employees in Shaping Corporate Culture and Brand Personality
Produced in partnership with CultureSphere and Executive Networks Inc., this CMO Council report explores where and how marketing and HR leaders are collaborating on new ways to organizationally reinforce and reflect their brand values and qualities. It looks at social media strategies and techniques currently being embraced by leading consumer brands to recruit and retain Millennial workers, build customer-centric cultures, recognize and reward innovation and output, as well as “gamify” the workplace in order to drive productivity, performance and motivation.
This report—available to download for $99—features key insights based on qualitative conversations with marketing and HR leaders at brands such as WageWorks, Whole Foods, Comcast, Deloitte, UNICEF and more to explore how they are collaborating on new ways to organizationally reinforce and reflect their brand values and qualities throughout their organization. A complimentary executive summary is also available.