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Report Media Coverage

Agility PR

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation.  More

Wall Street Journal

The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwide Partners. More

Marketing Charts

Are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of organizations can definitively say yes. More

HispanicAd

According to the CMO Council’s new report, Reshaping Global Engagement Operations, today’s customer is seeking security, service and localized experiences based on local language and culture. More

Marketing Dive

Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for centralization versus customers desire for personalization, according to a new CMO Council report. More

LSA Insider

Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive for centralization versus customers desire for personalization, according to a new CMO Council report unveiled in a press release.” More

SalesFuel

The CMO report found that 82% of marketers don’t believe their local intelligence is as good as it could be.  More

AdAge

Missed connections: A new report by the CMO Council warns that companies that centralize their marketing departments are at risk of losing consumer connections in local markets. More

ChiefMarketer

Customers today are seeking security, service and localized experiences based on local language and culture, according to the CMO Council. More

Campaign US

New CMO Council research reveals major opportunities being missed by marketers. More

MediaPost

A new study from the CMO Council and agency network Worldwide Partners finds that many marketers don’t believe their current go-to-market strategies are positioned to engage today’s connected consumer effectively. More

SmartBrief

A survey of more than 350 marketers by the CMO Council and Worldwide Partners found that only one-fifth think their strategies meet consumers' needs. More

YouGov

CMO Council collaborated with Worldwide Partners to study readiness of marketers to deliver localised experiences.   More

Marketing Directo

El informe de CMO Council revela una batalla por el equilibrio entre las eficiencias de la centralización y la eficacia de la localización a medida que los profesionales del marketing observan los cambios operativos necesarios para alcanzar los objetivos de crecimiento mundial. More

prnoticias

El informe de CMO Council revela una batalla por el equilibrio entre las eficiencias de la centralización y la eficacia de la localización a medida que los profesionales del marketing observan los cambios operativos necesarios para alcanzar los objetivos de crecimiento mundial. More

Content Localization

Based on a CMO Council study, 63% of marketers are not satisfied with their localization efforts. More