AUG 14, 2019
AdNews
International brands need to go "glocal" and present better localised marketing efforts to win customers, according to a study by the international CMO Council and Worldwide Partners. More
AUG 13, 2019
Marketing Dive
Just 10% of global marketing leaders recently surveyed by the CMO Council reported feeling "exceedingly confident" in reaching customer engagement and revenue goals on this front. More
JUN 18, 2019
Agility PR
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. More
JUN 17, 2019
Wall Street Journal
The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwide Partners. More
JUN 17, 2019
Marketing Charts
Are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of organizations can definitively say yes. More
JUN 15, 2019
HispanicAd
According to the CMO Council’s new report, Reshaping Global Engagement Operations, today’s customer is seeking security, service and localized experiences based on local language and culture. More
JUN 14, 2019
Marketing Dive
Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for centralization versus customers desire for personalization, according to a new CMO Council report. More
JUN 14, 2019
LSA Insider
Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive for centralization versus customers desire for personalization, according to a new CMO Council report unveiled in a press release.” More
JUN 12, 2019
SalesFuel
The CMO report found that 82% of marketers don’t believe their local intelligence is as good as it could be. More
JUN 12, 2019
AdAge
Missed connections: A new report by the CMO Council warns that companies that centralize their marketing departments are at risk of losing consumer connections in local markets. More
JUN 11, 2019
ChiefMarketer
Customers today are seeking security, service and localized experiences based on local language and culture, according to the CMO Council. More
JUN 11, 2019
Campaign US
New CMO Council research reveals major opportunities being missed by marketers. More
JUN 11, 2019
MediaPost
A new study from the CMO Council and agency network Worldwide Partners finds that many marketers don’t believe their current go-to-market strategies are positioned to engage today’s connected consumer effectively. More
JUN 11, 2019
SmartBrief
A survey of more than 350 marketers by the CMO Council and Worldwide Partners found that only one-fifth think their strategies meet consumers' needs. More
JUN 11, 2019
YouGov
CMO Council collaborated with Worldwide Partners to study readiness of marketers to deliver localised experiences. More
JUN 11, 2019
Marketing Directo
El informe de CMO Council revela una batalla por el equilibrio entre las eficiencias de la centralización y la eficacia de la localización a medida que los profesionales del marketing observan los cambios operativos necesarios para alcanzar los objetivos de crecimiento mundial. More
JUN 11, 2019
prnoticias
El informe de CMO Council revela una batalla por el equilibrio entre las eficiencias de la centralización y la eficacia de la localización a medida que los profesionales del marketing observan los cambios operativos necesarios para alcanzar los objetivos de crecimiento mundial. More
JUN 10, 2019
Content Localization
Based on a CMO Council study, 63% of marketers are not satisfied with their localization efforts. More