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State of Marketing 2014
A Global and Multi-Regional Marketing Assessment
The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments. The benchmark report is based on a 50-point assessment taken by more than 525 senior-level marketers from around the globe. The full report is available for purchase ($199 USD) and includes aggregate findings on marketing challenges, priorities, investments, organizational development, agency turnover, compensation and more. A complimentary executive summary of the report and a companion infographic can be sourced as well.
The CMO Council also conducted an in-depth analysis on global chief marketer compensation based on the findings of this study. With 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world, the "CMO Compensation Report" is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date.