REPORT

Today’s event channel has more opportunities for customer engagements, event types and stakeholders, and more online and in-person attendees. Are your events delivering enough value? Probably not.

Our survey of CMOs and leading marketing executives found that 44% lack confidence in their event strategy and execution, 38% need to shore up their event management technology, and 57% struggle when putting on hybrid events.

This new study, in partnership with Cvent, “Supercharging Next-Gen Events,” looks at the current state of events and explores strategies and best practices for gaining more value. The findings of this report are based on a survey of over 150 global marketing leaders and in-depth interviews from Trimble, Qualys, Sapiens, Dollar General, and more. Download your copy today.