REPORT

Are you delivering a friction-free, instantly gratifying customer experience? If not, you’re at high risk of brand abandonment, especially among younger generations. Just look at the latest research: 8 in 10 consumers will leave when asked to install a brand-specific app, and 4 in 10 Gen Zers will hang up if put on hold. 

Today’s consumers love popular chat apps like WhatsApp, Messenger and WeChat. It’s where a billion consumers message businesses each week. Smart companies such as KLM and FlySafair use WhatsApp to deliver boarding passes, check-in and upsell offers. 

It’s high time you’re engaging consumers, driving down costs and increasing revenue through chat commerce. Find out what’s driving this phenomenon and learn how to tap into its tremendous potential with “The Big Book of Chat Commerce 2025,” brought to you by our partners at Clickatell and endorsed by the CMO Council. 

This special offer is FREE to download for our marketing leaders.