REPORT

Our partners at Typeface surveyed more than 200 marketing leaders to better understand what’s driving their decision-making and how their AI programs have fared so far.

AI impact is already here: 53% of the marketing leaders we surveyed said they have reorganized their team or updated roles and responsibilities thanks to AI. However, despite the increased prevalence of AI usage, the results are often disconnected. That’s because — as 61% of respondents confirmed — teams are primarily using AI at the individual level, rather than through systems and platforms that enable collaboration.

The new Signal Report looks into 4 key transformational signals marketers are seeing in their AI-driven journey, including how:

• AI is reducing how much marketers spend on agencies
• Marketers are too bogged down in low-value tasks
• Campaign execution is too chaotic and fragmented
• Teams are stuck in ‘pilot purgatory’

Download the complimentary report to view the full findings and insights shared by your marketing peers to get the full picture on how to progress in the new AI-driven marketing landscape.