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Digital Enterprise Execution: Ailing or Excellent? $50 US*
Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise Execution: Ailing or Excellent?”, there’s unanimous validation of the business gains from digital transformation, but it’s not entirely due to strategic leadership from the corner office. An overwhelming 89 percent of survey res...
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Sparking MarTech Migration + Digital Innovation Progress Report $50 US*
Learnings and insights from EMEA marketing leader invention sessions held in Dubai, London and Johannesburg.
The CMO Council hosted three interactive EMEA roundtables with digital marketing transformation leaders in London, Dubai and Johannesburg. The discussions were focused on the Sparking MarTech Migration + Digital Innovation mandate and focused on the struggles to centralize, protect, share, and better use customer data, brand assets, market intelligence and best practice knowledge across their glob...
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Sparking MarTech Migration + Digital Innovation $50 US*
Marketing Leader Intentions and Projections in Europe, Middle East, Africa and Latin America
As companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes their brand resonate with their audience: human connection. The ability to balance digital advancements with authenticity is the holy grail for marketers today. This study sponsored by HCL Software highlights perspectives from a global CMO Council member survey about their experiences ...
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The Future of Work Is Now $50 US*
New Research Shows the Benefits of an Augmented Workforce
Organizations of all sizes and industries are adopting Intelligent Virtual Assistants (IVAs) to reduce operational costs, optimize processes, and driving top-line growth across the customer lifecycle. Explore this eBook to learn how a blend of business professionals and Intelligent Automation technologies work together to augment workforces. The future of work is here!...
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Leveraging AI to Boost Lead Generation and Conversion Efforts $50 US*
Artificial Intelligence (AI) is on the minds of Marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics — and AI is where it’s at. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig th...
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Quantify How Well You Unify $50 US*
Exploring the Business Impact of Marketing Technology Integration
This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, Disne...
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Integrate to Accelerate Digital Marketing Value $50 US*
Driving Digital Marketing Performance With the Right Platforms, People and Processes
Most corporate management teams are fully supportive of digital marketing investments, with 20 percent of marketers stating they have a mandate and budget to execute, 42 percent saying they have strong interest and active support at a LOB level, and 18 percent noting it is an agenda item they have to address with their CEO, CIO, and CFO. Integration and alignment are the key challenges facing mar...
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Variance in The Tech Experience $50 US*
Combatting Computer Stress Syndrome
The digitally dependent consumer is increasingly overwhelmed and upset with technical glitches and problems in their daily lives. While the threats and complications with computers are on the rise, customer technical support has not kept pace to address the needs of a growing population of computer users that are highly dependent upon their device as part of their daily lives....
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The Global Mobile Mindset $50 US*
The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries....
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Crunch Time: Global Competitiveness $50 US*
Annual Assessment of Tech + Telcom Rigor and Readiness
Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition. At the time, if you were an executive in the North American high technology or telecommunications industries, there was a high probability you felt the heat of increasing global competition. Yet, there is no executive formally assigned to the task o...
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Digital Directions $50 US*
How Technology is Touching & Transforming Promotions
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