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Track The Yack
Voice of the Customer Monitoring to Help Reinvent the Mobile PC Experience
The Track the Yack voice of customer (VOC) study, part of the CMO Council's Reinvent Mobile campaign, gathered nearly 10,000 distinct sentiments based on some 4,000 online conversations between mobile PC users to analyze the preferences of today's diverse digital user base worldwide. Analysis of the consumer-generated conversations examines user perceptions, preferences, satisfaction levels and experiences surrounding leading mobile models and brands.