OCT 4, 2018
Agility PR Solutions
According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Travel Today?, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiencesmore alluring and exciting. More
OCT 2, 2018
Marketing Interactive
Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducted CMO Council’s Geo Branding Centre and AIG Travel, plenty of travellers agreed that the internet and technology innovations have made travel better.
Entitled “What’s Changing the Way You Travel Today”, the study revealed that nearly half of the respondents said the internet and device connectivity have made travel better. More
OCT 1, 2018
Marketing Dive
Hilton has tapped actress Anna Kendrick for its new “Expect Better. Expect Hilton” campaign aimed at offering more flexibility, perks and experiences, and better prices, a news release announced. Hilton’s focus on price matching and other perks could help it lure more younger travelers. Deals and discounts were the top motivators for booking travel for 50% of consumers, according to a survey by the CMO Council’s GeoBranding Center and AIG Travel. However, consumers said that online booking sites do the best job assisting and satisfying travelers, and the sites outperformed travel agents, hospitality and travel deal sites. More
SEP 28, 2018
ITIJ
New research from travel insurer AIG entitled What’s Changing the Way You Travel Today? has found that innovations in the tech sphere are driving major changes in travellers’ habits. Modern leisure travellers, AIG states, are ‘smarter, more informed and better prepared than ever before’, and technology is a big influence on how trends are shifting; personalised digital content and special deals and promotions were cited as particular factors. More
SEP 27, 2018
MediAvataar MENA
According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring and exciting. More
SEP 27, 2018
MediAvataar
Hundreds of millions of travelers are being influenced by the connected economy. Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is transforming your travel experience, findings show, in a way that makes it even more accessible and frequent. This article explains the CMO Council's latest report. More
SEP 27, 2018
Hospitality Technology
According to new research – titled "What's Changing the Way You Travel Today" – undertaken by the CMO Council's GeoBranding Center and AIG Travel, today's diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring and exciting. More
SEP 26, 2018
Lovely Mobile News
According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travellers are smarter, more informed and better prepared than ever before. The research, centred around a survey of more than 2,000 leisure travellers by Pollfishthis summer, yielded some notable statistics. More
SEP 26, 2018
Marketing Daily
Technology is transforming the booking process for travelers of all kinds, from the regimented planners to the last-minute nomads, according to a study from the CMO Council.
“What’s Changing the Way You Travel Today,” conducted by the CMO Council’s GeoBranding Center and AIG Travel, finds that leisure travelers are more-informed and better-prepared than ever before. More
SEP 26, 2018
Travel Agent Central
More than 51 percent of travelers say great deals and discounts are what prompts them to make a travel booking, according to new research by the CMO Council’s GeoBranding Center and AIG Travel. The report, “What’s Changing the Way You Travel Today,” delves into the way in which beliefs, values and interest, as well as new technology and service innovations, are changing the travel landscape. More
SEP 26, 2018
Marketing Dive
GeoBranding Center and AIG Travel's findings around the relatively low influence social media plays in affecting travel planning decisions stands out, especially as visually-driven platforms like Instagram have become more popular with consumers. Travel marketers should still put an emphasis on digital, per the survey results, but older tactics like deals and discounts clearly still prove a strong draw in making a purchase, along with personalized online experiences. More
SEP 26, 2018
PR Newswire Cision
New CMO Council Study Reveals the Impact of Technology on Travel Intention, Selection and Timing
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