Program Overview

Geobranding Center

Global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide

The GeoBranding center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. A series of research initiatives explore the impact, value and outcomes of GeoBranding campaigns.

The GeoBranding center explores the world of marketing through the lens of individual countries and cultures. Through the exploration of topics such as economic development and its impact on tourism; the branding of places of origin as it relates to the promotion of individual products, global events that draw diverse crowds from around the world, and the impacts and ramifications of travel restrictions, trends and cultural shifts, the GeoBranding center serves to celebrate and bring awareness to efforts of marketing, tourism, trade and development around the world.

Research: Survey & Reports

Surf boards made in Hawaii Hawaii is a hub for surfing and surf art and has produced several of the world's most popular surfboard artists. Among them is Eduardo Bolioli, who is recognized for his innovative and distinctive surfboard art style.

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Arguments that are used to attack the geo-brand concept are flawed and should be reviewed. The geo-brand is not a creation of 'clever' entrepreneurs but it is a result of changes in society. Branding places does not equate with the commercialisations of local culture, but with the protection and promotion of diversity.

Source: Research Gate

More people than ever are living outside of their country of origin: according to the World Migration Report, 3.6% of the global population are considered international migrants.

Source: BBC

The purpose of the study is to identify opportunities for the development and improvement of modern methodological toolkit of urban geobranding through the actualisation of this approach in the process of building a highly competitive semantic field of the city geobrand.

Source: Research Gate

Farmers in the United States now face diminished access to international markets, while many people in developing countries are at greater risk of food insecurity as prices for grain and fertiliser rise.

Source: Economics Observatory

Using a multi-sector, multi-region computable general equilibrium model, it estimates that US real GDP will decrease by around 4%, and that larger adverse impacts are expected in Canada and Mexico.

Source: CEPR

The U.S. economy has outperformed that of every country President Trump claims rip Americans off. And yet his tariffs undermine the economic freedom upon which this prosperity was built.

Source: Fraser Institute

Allianz Trade’s poll found that 95% of Chinese exporters surveyed are planning on, if not already, doubling down on exporting to markets outside the U.S.

Source: CNBC

Fewer international tourists are visiting the U.S. and economic losses could be ‘staggering,’ researchers estimate.

Source: CNBC

A few months into President Trump’s second term, his policies are upending tourism worldwide. Nine charts show the toll on global travel.

Source: Bloomberg

The World Travel & Tourism Council (WTTC), announced its latest Economic Impact Research which found that the U.S. is on track to lose a staggering $12.5BN in international visitor spending this year. Notably, international visitor spending to the U.S. is projected to fall to just under $169BN this year, down from $181BN in 2024.

Source: WTTC
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Program Themes

  • Business Intelligence
  • Segmentation
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Africa
  • Middle East
  • India
  • Emerging Markets
  • Region Economic Statistics

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