Program Overview

Geobranding Center

Global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide

The GeoBranding center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. A series of research initiatives explore the impact, value and outcomes of GeoBranding campaigns.

The GeoBranding center explores the world of marketing through the lens of individual countries and cultures. Through the exploration of topics such as economic development and its impact on tourism; the branding of places of origin as it relates to the promotion of individual products, global events that draw diverse crowds from around the world, and the impacts and ramifications of travel restrictions, trends and cultural shifts, the GeoBranding center serves to celebrate and bring awareness to efforts of marketing, tourism, trade and development around the world.



Curated Facts & Stats

The e-commerce e industry is expected to generate $3.74 trillion in sales this year, $95 billion less than in 2021.

The Indian government expects growth to exceed 7 percent this year.

Source: The New York Times

It is expected that consumers in Asia are to account for half of the global consumption growth within the next decade.

Source: MarTech Series

Australia is the 11th-largest e-commerce market in the world, and revenue is predicted to reach $32.3 billion as soon as next year.

Source: Digital Commerce 360
Tags: eCommerce

Canadian data says international tourism spending fell by a whopping 83% in 2020.

Source: Forbes

India's gross domestic product (GDP) growth to average 7 percent in 2022-23.

Source: Business Standard

UK job vacancies fell for the first time since August 2020 as real wages dropped at the sharpest pace on record, indicating a tightening inflation squeeze on consumers and businesses.

Tags: Europe

Forecasts for China's GDP growth for 2022 have been trimmed to 3% by Goldman Sachs- way below the government's 5.5% target, as a result of poor economic growth and extreme climate pressures.

Source: CNN

Just 17% of those surveyed in July said now is a good time to buy a home, down from 20% in June.

Source: CNBC

Nearly a quarter of digital buyers in Latin America indicated that their household income had dropped by more than 10% in the past 12 months.

Source: Insider Intelligence


Curated Reading

Program Themes

  • Business Intelligence
  • Segmentation
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Africa
  • Middle East
  • India
  • Global Expansion
  • Emerging Markets
  • Region Economic Statistics

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