Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience.
During this hour-long interactive webcast we will hear about new research from SDL, who surveyed millennials in the U.S. between the ages of 18 and 36 to gain insights into how customer experience expectations will place new demands on marketers hoping to connect with this customer of the future. Paige O'Neill from SDL will present “Five Truths for Future Marketers,” including compelling data that proves that “Campaigns Are Extinct.”
We will also be joined by a leading brand marketer, who will share their own insights and journeys through the customer experience evolution as they guide their own organization through the shifting needs and requirements of both today’s and tomorrow’s customers.
Liz Miller (Senior Vice President, Marketing CMO Council), Paige O’Neill (CMO, SDL)