Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.
It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.
We spoke with Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
ABOUT JUSTIN SHRIBER
Justin Shriber is Head of Marketing for LinkedIn Sales and Self-Serve Solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Shriber has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, he led product, sales and marketing organizations at both start-ups and large companies, such as Siebel and Oracle. He started his career at McKinsey & Company.
Shriber holds an MBA from Harvard Business School and a bachelor’s degree from the University of California, Los Angeles. He lives in the Bay Area with his wife and five children.
Justin Shriber, VP of Marketing at LinkedIn