There is little doubt that marketers have made a commitment to customer experience—from developing roadmaps to an uncompromising customer journey to the development of data-rich personalized engagements. But what is next? Has customer experience become too buzzed about? Are we really re-thinking customer experience strategies, or are we just applying new buzzwords?
How we think about customer experience must evolve. Without this continuous evolution, transformation becomes impossible. To debate and discuss the big question of what’s next, the CMO Council invited three marketers to join an interactive roundtable discussion focused on everything from transformation to the next conversation around experiences and expectations.
Some of the question asked of the panel included:
Liz Miller - The CMO Council, Ken Wincko - PR Newswire, Richard Cunningham - RightOn Interactive, Kylan Lundeen - Qualtrics