12/12/13 11 am PST / 2 pm EST
Innovation is a word we hear often…it is used to describe our brand mindsets to our products and services. We strive for innovation. We brag about innovation. But what is real innovation? Where does it truly come from and how does it manifest? As marketers look to elevate thinking, engagements and ideals beyond catch phrases and buzz words, how can we tell where and how true innovation can be bubbled up from within our organizations. Join the CMO Council as we discuss Innovation and what it really means.
Micahel Osofsky, NetBase; Mayan Mathen, NTT Innovation Institute, Inc.; Liz Miller, CMO Council