Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly thinking through their strategy, goals and processes. According to new research by the CMO Council, only 19 percent of senior marketers believe that their back-office systems and technologies enable their companies to live up to their marketing claims and customer experience promises.
A new mindset is needed as CMOs become more seasoned marketing technologists. These new mandates will require a more rigorous and strategic approach to technology investment and application.
Join the CMO Council as we speak with Sheryl Pattek, Vice President and Principal Analyst with Forrester Research, and Tracy Hansen, Chief Marketing Officer of Tealium, as we debate and discuss the role that the CMO needs to play in selecting the best solutions to drive marketing and overall business success.
The hour-long interactive webcast identified the key components of a winning technology strategy; defined how CMOs should engage in the road map development and vendor selection process; and explored how CMOs must assess their long-term role as technologists.
From how to maximize your technology investments to achieving the “holy grail” of marketing, this webcast will help to uncover best practices from leading marketing technologists and experts.
Liz Miller, Senior Vice President, CMO Council; Sheryl Pattek, Vice President, Principal Analyst Serving CMOs, Forrester Research; Tracy Hansen, CMO, Tealium