Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign Highlights
LONDON, UK, (Sept. 29 2011) – The Mobile Marketing Association (MMA) today announced that Bill Ogle, Senior Vice President and Chief Marketing Officer at Motorola Mobility and CMO Council Advisory Board Member, will be giving the opening keynote on day two of the MMA Forum London, taking place on October 4th and 5th, 2011. As the official MMA Forum Knowledge Partner, Ogle will be representing the CMO Council to provide highlights of its 2011 State of Marketing Report and perspectives on the new Mobile Relationship Marketing campaign.
The CMO Council is a 6,000 member strong organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. As the premier knowledge transfer agent and affinity group for chief marketers worldwide, it acts as a catalyst for marketing transformation, best practice development, and functional accountability and improvement in global organizations.
Ogle, a member of the CMO Council’s North American Advisory Board, leads marketing and branding efforts for Motorola Mobility globally, which includes building its brand presence and driving both demand and sell-through of the Company’s products and services. He is also leading efforts to market a range of products that address emerging consumer demand driven by the convergence of mobility, media, consumer computing and the Internet. Ogle has also served as CMO at Samsung Telecommunication America and Pizza Hut, as well as holding brand management positions at Procter & Gamble and Sara Lee Corp.
“As a Company so ingrained in the mobile industry, we have of course recognized the power that the mobile channel can offer marketers,” stated Ogle. “I am really pleased to be able to take this opportunity to talk about both Motorola and the CMO Council’s perspectives on mobile and how it is set to change the way we interact with both business and consumer customers forever.”
Bill brings a wealth of global experience to the MMA Forum agenda and will be a valuable asset to all attendees, drawing upon his work with some of the most recognizable consumer brands worldwide and the CMO Council’s enormous insight and experience in marketing,” said Paul Berney, CMO & Managing Director of the MMA in EMEA.
Ogle joins a plethora of international brand names and marketers such as BBC, BMO Bank of Montreal, Coca-Cola, Debenhams, Dorling Kindersley, JetBlue Airways, Mahou-San Miguel, National Hockey League, RSA Group, The Economist Digital, The Weather Channel and Unilever. They will speak alongside digital and mobile giants such as Google, Motorola, Nokia, Orange, Turkcell and Vodafone to share thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.
The MMA Forum London will be held at Congress Centre, London, from October 4th to 5th. Produced in partnership with Informa Telecoms, it is sponsored by Digimarc, Ericsson, Hoopz, Germalto, Poynt, ScanLife, Smart AdServer, Turkcell and mobile partner Telibrahma. It is supported by marketing leadership partner The Marketing Society, knowledge partner The CMO Council and media partners bnettv.com, Irish Marketing Journal, Marketing Türkiye, Markedsføring, mobithinking.com, Mobile Marketing Magazine, Mobile Zeitgeist, RCR Wireless, Real Business and the Wireless Industry Partnership. For more information please visit http://forum.mmaglobal.com/london.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com .
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 6,000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives in nearly 100 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Market Sense-Ability Center, Digital Marketing Performance Institute, GeoBranding Center, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org .
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