The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter

PALO ALTO, Calif. (April 3, 2012) – The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter of 2012. The CMO Council is pleased to welcome these senior marketing executives and industry experts to its seven leadership groups, which serve as the peer-powered network’s eyes and ears in each region and help shape thought leadership content through active engagement and direct participation.

Representing many of the world’s foremost B2B and B2C brands across a diverse range of market segments, the new Advisory Board members will join their peers in sharing insights and providing valuable localized input for CMO Council research and authority leadership programs. These voices serve as a critical guidepost as the CMO Council continues to grow and build new initiatives around the state of digital marketing, spend allocations, client-agency relationships, marketing supply chain optimization and actionable customer intelligence. Categories represented include banking, investment, insurance, travel, hospitality, retail, legal, technology, consumer electronics, sports and entertainment, personal care and packaged goods.

New CMO Council Advisory Board appointments, by region:

North America

  • Jeffrey Boorjian, Vice President – Marketing, Caesars Entertainment

  • Murli Buluswar, Chief Science Officer, Chartis Insurance

  • Steve Carchedi, Chief Marketing Officer, GE Healthcare

  • Bill Cronin, Vice President – Marketing, USA TODAY

  • Kathleen Delaney, Senior Vice President – ARS US Marketing, Aon

  • Evan Greene, Chief Marketing Officer, The Recording Academy (The Grammys)

  • Bob Kraut, Senior Vice President, Marketing & Advertising, Arby’s

  • Lisa Mark, Director – Strategic Marketing & Communications, FOX Sports

  • Roger Menz, Vice President – Global Marketing, Sony Music Entertainment

  • Rodrigo Sierra, Chief Marketing & Communications Officer, American Medical Association

  • Marlene Williamson, Vice President – Global Marketing, Hitachi GST

Latin America

  • Mariel Arraiza, Senior Vice President & Marketing Director, Banco Popular

  • Alex Rizo, Chief Marketing Officer, Chartis Mexico


  • Saj Arshad, Group Marketing Director, Vodafone

  • Kelly Doss, Vice President – EMEA Marketing, Beam Global

  • Benoit Joly, Senior Vice President – Operational Marketing, Technicolor

  • Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

  • Susan Macke, Chief Marketing & Strategy Officer, Neopost

  • Neil Morgan, Vice President – EMEA Digital Marketing, Adobe

  • Aygen Onar Uluer, Central Marketing Organization Lead, Microsoft Turkey

  • Paul Wilson, Chief Marketing Officer, SunGard Financial Systems

Middle East

  • George Karamanos, Vice President – Corporate Marketing & Communications, Abu Dhabi Airports Company

  • Kinan Ismael, Executive Director – Marketing, National Bonds Corporation PJSC

  • Vikram Krishna, Head – Group Marketing, Emirates NBD

  • Mark Magnacca, Chief Marketing Officer, Gulf Bank

  • Ahmad Munshi, Vice President – Marketing & Retail Support, Azizia Panda United Co.

  • Matthew Willsher, Chief Marketing Officer, Etisalat


  • Melanie Botha, Marketing & Operations Director, Microsoft South Africa

  • Dario Debarbieri, Marketing Executive – Middle East & Africa, IBM

  • Lindy-Lou Gill, Head: Corporate Marketing, Rand Merchant Bank

  • Neil Hobkirk, Marketing Director, Appletiser Group

  • Vikash Mathura, Group Marketing Executive, Ellerine Holdings Ltd.

  • Marlien Neilson, Chief Marketing Officer, Werksmans Attorneys

  • Sumesh Rahavendra, Head of Marketing – Sub-Saharan Africa, DHL Express

  • Mike Rubenstein, Head: Marketing, BankservAfrica

Asia Pacific

  • Pieter-Bas Vos, Chief Marketing Officer, ING-BOB Life Insurance Co. Ltd.

  • Camille Coles, Regional Marketing Director – APAC, SAS

  • Frederique Covington, Central Marketing Organization Lead, Microsoft Asia Pacific

  • Brian Hui, Director & Head of Marketing, Amazon China

  • Caleb Hunt, Chief Marketing Officer, Citibank Japan

  • Julie Lyle, Chief Marketing Officer, Prudential Corporation Asia

  • Argha Sen, Head of Marketing, Toys R Us Asia

  • Karen Winton, Chief Marketing Officer, Invest Hong Kong


  • Anshu Bagai, Director – Marketing, Tupperware India

  • Deepa Misra Harris, Senior Vice President – Sales & Marketing, Taj Hotels Resorts & Palaces

  • Sameer Kaul, Vice President – Marketing, Dr. Lal PathLabs

  • Srinivas B. Vijayaraghavan, Director – Marketing, Roamware

More information on the CMO Council’s seven regional Advisory Boards, including a full list of board members, can be sourced online at

About the CMO Council

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives in over 100 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, India, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE),, Marketing Supply Chain Institute, Customer Experience Board, Market Sense-Ability Center, Digital Marketing Performance Institute, GeoBranding Center, the Forum to Advance the Mobile Experience (FAME), and the cause-directed research initiative, Pause to Support a Cause.


Matt Martini
Manager, Global Advisory Board Programs
CMO Council
+1 650.433.4145