The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter
PALO ALTO, Calif. (April 3, 2012) – The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter of 2012. The CMO Council is pleased to welcome these senior marketing executives and industry experts to its seven leadership groups, which serve as the peer-powered network’s eyes and ears in each region and help shape thought leadership content through active engagement and direct participation.
Representing many of the world’s foremost B2B and B2C brands across a diverse range of market segments, the new Advisory Board members will join their peers in sharing insights and providing valuable localized input for CMO Council research and authority leadership programs. These voices serve as a critical guidepost as the CMO Council continues to grow and build new initiatives around the state of digital marketing, spend allocations, client-agency relationships, marketing supply chain optimization and actionable customer intelligence. Categories represented include banking, investment, insurance, travel, hospitality, retail, legal, technology, consumer electronics, sports and entertainment, personal care and packaged goods.
New CMO Council Advisory Board appointments, by region:
More information on the CMO Council’s seven regional Advisory Boards, including a full list of board members, can be sourced online at http://www.cmocouncil.org/advisory-board.
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives in over 100 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, India, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Market Sense-Ability Center, Digital Marketing Performance Institute, GeoBranding Center, the Forum to Advance the Mobile Experience (FAME), and the cause-directed research initiative, Pause to Support a Cause.
Manager, Global Advisory Board Programs