Press Releases
Sep 27, 2010
INSURANCE MARKETERS TOO FOCUSED ON ACQUISITION, MISSING WAYS TO MONETIZE EXISTING POLICY HOLDERS, REPORTS CMO COUCIL
New Study Shows Consumers Open to Consolidating Policies With Insurers and Buying Additional Products If Marketers Focused More on Retention, Cross-Sell and Up-sellAug 17, 2010
CMO COUNCIL TACKLES INEFFICIENT MARKETING SUPPLY CHAIN STRATEGY
Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational OptimizationJul 13, 2010
CMO COUNCIL EXPANDS ASIA PRESENCE WITH NEW LEADERSHIP GROUP IN INDIA, AND REGIONAL EVENT HUB IN SINGAPORE
Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-ContinentMay 17, 2010
PERFORMANCE INNOVATION A KEY REQUIREMENT TO COMPETE EFFECTIVELY IN EMERGING MARKETS
BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing CountriesApr 26, 2010
NEW STUDY SHOWS HIGH ANGUISH AND ANXIETY WITH COMPUTER TECH SUPPORT DUE TO LONG LAG TIME, LACK OF READY RESOLUTION
Digitally Dependent Consumers Stressed About Losing Days of DowntimeApr 13, 2010
BRAND AND TRADEMARK INFRINGEMENTS IN GLOBAL SPORTS DRAW RED CARD COM COUNCIL
Chief Marketing Officer (CMO) Council Developing Thought Leadership Initiative to Help Brand Sponsors and Sports Franchises Secure the Trust of Their Brands.Mar 2, 2010
CMO COUNCIL INAUGURATES NEW GEOBRANDING CENTER WITH BRAND SOUTH AFRICA SOCIAL MEDIA CONTEST AND ANALYTICS
Get Wildly Creative About South Africa ad contest on Zooppa.com invites global citizens to dream up great ways to promote 2010 FIFA World Cup destination.Jan 25, 2010
LOYALTY PROGRAMS DOLE OUT REWARDS BUT FALL TO FULLY CONNECT WITH CONSUMERS SAYS NEW CMO COUNCIL STUDY
Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant CommunicationJan 5, 2010
CMO COUNCIL LAUNCHES MARKET SENSE-ABILITY CENTER TO HELP GLOBAL BUSINESSES DEVELOP MARKET-MINDED CULTURES
Nov 11, 2009
CMO COUNCIL INAUGURATES NEW LATIN AMERICAN ADVISORY BOARD AT REGIONAL GATHERING OF SALES AND MARKETING LEADERS
CMO Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and UruguayJun 25, 2009
CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN IN THE MIDDLE EAST
Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle EastJun 22, 2009
MAJOR STUDY FINDS EXTENSIVE CONSUMER DEFECTION DILEMMA FACING PACKAGED GOODS INDUSTRY
Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-YearJun 11, 2009
CMO COUNCIL TURNS AN EYE TO ONLINE ROI
Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectivenessJun 4, 2009
CMO COUNCIL TO KEYNOTE AT INFOPRINT
Two-day event focused on educating customers on value of integrating new marketing techniques in print mixMay 27, 2009