Press Releases

Mar 2, 2010

CMO COUNCIL INAUGURATES NEW GEOBRANDING CENTER WITH BRAND SOUTH AFRICA SOCIAL MEDIA CONTEST AND ANALYTICS

Get Wildly Creative About South Africa ad contest on Zooppa.com invites global citizens to dream up great ways to promote 2010 FIFA World Cup destination.

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Jan 25, 2010

LOYALTY PROGRAMS DOLE OUT REWARDS BUT FALL TO FULLY CONNECT WITH CONSUMERS SAYS NEW CMO COUNCIL STUDY

Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication

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Nov 11, 2009

CMO COUNCIL INAUGURATES NEW LATIN AMERICAN ADVISORY BOARD AT REGIONAL GATHERING OF SALES AND MARKETING LEADERS

CMO Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and Uruguay

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Jun 25, 2009

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN IN THE MIDDLE EAST

Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle East

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Jun 22, 2009

MAJOR STUDY FINDS EXTENSIVE CONSUMER DEFECTION DILEMMA FACING PACKAGED GOODS INDUSTRY

Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-Year

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Jun 11, 2009

CMO COUNCIL TURNS AN EYE TO ONLINE ROI

Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectiveness

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Jun 4, 2009

CMO COUNCIL TO KEYNOTE AT INFOPRINT

Two-day event focused on educating customers on value of integrating new marketing techniques in print mix

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May 27, 2009

CMO COUNCIL SET TO DEFINE AND STREAMLINE THE MARKETING SUPPLY CHAIN

Launches Marketing Supply Chain Institute with Deep Dive into Marketing Consumables Supply Chain Management

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May 11, 2009

TRADEMARK TRESPASSING AND KNOCK-OFF NIGHTMARES ARE BIG CHALLENGES FOR BRAND MARKETERS

New CMO Council Study on Protection from Brand Infection Reveals Marketers Fear Poor Economy Will Encourage Spread of Brand Fakes, Frauds and Infringements

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Apr 15, 2009

ONLY VISIONARY CUSTOMER-CENTRIC LEADERS NEED APPLY

CMO Council Members Unravel the Core DNA of a CMO

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Mar 17, 2009

Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates

CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are Planned

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Mar 16, 2009

Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience

CMO Council's New Customer Experience Board Initiative to Drive Best Practices for Delivering on Brand Promises and User Satisfaction Levels

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Jan 2, 2008

CMO Council To Give The Channel A Peer-Powered Voice To Optimize Performance And Relationships

Channel Performance Board Launches with Release of New Research Initiative to Assess the State of Vendor / Dealer Channel Relationships

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