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Peersphere: Volume 5, Issue 3

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article on the CMO shift to change agent, growth driver and customer experience champion
  • The five sins of marketing automation and how to get back on track
  • Research findings from McKinsey on how income inequality affects economic growth and consumption habits
  • The do’s and don’ts of marketing to millennials
  • Q&A articles with marketing leaders at SAP Ariba and Fresh Squeezed Ideas
  • Insights from marketing leaders at Telenor, Acer, Mandarin Oriental Hotel Group, Fujitsu, Cisco Jasper and more

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.

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Read Previous Issues of PeerSphere

Volume 5 Issue 2

Volume 5 Issue 1

Volume 4 Issue 4

Volume 4 Issue 3

Volume 4 Issue 2

Volume 4 Issue 1

Volume 3 Issue 4

Volume 3 Issue 3

Volume 3 Issue 2

Volume 3 Issue 1

Volume 2 Issue 3

Volume 2 Issue 2

Volume 2 Issue 1