December 07, 2022
CMOs are in the driver’s seat for digital transformation, customer acquisition and revenue growth. Much depends on their ability to work in tandem with the C-suite. The CMO Council provides valuable peer-based insights to help you make the right moves.
We’ve put together our greatest content hits for the year. We hope you’ll be inspired by the collective wisdom of over 16,000 members in 10,000 companies around the world — and join our network today!
TOP THREE REPORTS
“Sales & Marketing: Driving Revenue Through Collaboration”
Truth is most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. Our study found that more than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It’s frightening. Download the report>
“Marketing & Finance: Fueling Innovation or Falling Behind?”
Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. If marketing and finance wish to successfully navigate economic headwinds, they’ll need to redefine their working relationship and align on financially responsible growth strategies that prioritize smart, realizable, innovative investments. Download the report>
“Optimizing Outcomes in Media Marketing”
Much is riding on your media marketing and advertising strategy. Driving sales, mostly. Brand loyalty and customer experience, too. CMOs really need to get this right. The problem is that the media landscape has become wildly unpredictable. Digital channels rise and fall with the mercurialness of human behavior. All of this makes achieving campaign desired outcomes elusive. Download the report>
BEST OF OUR BLOGS
“Case Study: Redwing Shoe Laces Up Hybrid CX”
“It has become more difficult for most brands to differentiate based on product attributes alone,” says Dave Schneider, vice president and CMO at Red Wing Shoe Company. “We fundamentally believe customer experience, and especially hybrid CX, is a key dimension of our brand that delivers significant, incremental value.” Read more>
Runner Up: “GenZ Beliefs and Behaviors Battering Brands” Read more>
Runner Up: “Does Compensation Cause You Consternation?” Read more>
Runner Up: “Can CMOs Capitalize on ChatGPT?” Read more>
MOST RELEVANT INFOGRAPHICS
“Optimizing Outcomes In Media Marketing” See it here>
Runner Up: “What’s in Your Data DNA?” See it here>
MOST WATCHED WEBINAR
“Aligning IT and OT to Transform Operational Excellence”
The convergence of IT (Information Technology) and OT (Operational Technology) has become a major focus area for many organizations seeking to improve their operational efficiency and gain competitive advantage. In our session hear from thought leaders from Cloudera and Litmus who are working with executives at the forefront of transforming their business practices to maximize operational advancement across their manufacturing processes. Watch here>
Runner Up: “How Are You Navigating Sales & Marketing’s Monster Pivot?” Watch here>
ONE WORD OF WISDOM
The CMO Council has teamed with WM America on a thought leadership initiative to advance growth marketing and revenue science practices through a certified Lead Evaluation and Assurance Process, or LEAP. The goal of LEAP is to optimize activities directed at lead acquisition through formal processes for qualifying, certifying, and validating new business opportunities. Read more>
MOST NOTABLE INTERVIEW
Marketing, Innovation & Category Leader, Nestlé Central & West Africa
Oghenerukevwe ‘Rukevwe’ Toka is focused on creating value and building breakthrough brands. He employs the best practices and principles of marketing to maximize business growth. He has a bachelor’s degree in Biochemistry from the University of Benin, a Master’s in Business Administration degree from the University of South Wales, and several professional development certifications from leading global institutions such Northwestern Kellogg School of Management. Read more>
TOP POINT OF VIEW
By Scott Davis, Chief Growth Officer, and David Novak, Senior Partner & Co-Head Marketing & Sales at Prophet
No one can predict what the universe has in store for the economy this year. But whatever happens, chief marketing officers are more battle-ready, braced by several years of pandemic-driven upheaval and lessons on how to survive and thrive. The CMOs we are talking to are ready to sprint, keeping in step with competitors (old and new), an ever-evolving customer landscape, growing enterprise responsibility, and an unpredictable economy. Read more>
“The ease with which customers find information has made the top of the funnel more relevant to sales, and the bottom of the funnel equally important for marketing.” - Aditi Uppal, Vice President, Digital Marketing & Demand Generation, Teradata, from our report Sales & Marketing: Driving Revenue Through Collaboration.
“In our organization, marketing is the only function that can see across all the different customer segments and businesses, from the lens of the customer, beyond financial quarters. We’re able to help finance get a lot more visibility into leading and lagging indicators, improve the process, and identify emerging challenges.” - Shonodeep Modak, CMO Energy Management, Schneider Electric, from our report Marketing & Finance: Fueling Innovation Or Falling Behind?
“Fundamentally, marketing is getting harder for brands to connect with their intended audiences, whether we're talking about data privacy, cultural issues or the fragmented media landscape.” - Dave Schneider, Vice President and CMO, Red Wing Shoe, from our report Optimizing Outcomes In Media Marketing.
Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (www.growthguidancecenter.com), and the Business Performance Innovation (BPI) Network (www.bpinetwork.org), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.
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