December 02, 2020
Last month, CMO Council and Precisely came together to bring you the webinar, How COVID Changed the Channels of Engagement. If you missed it live, have no fear: you can watch it on-demand any time right here. In the meantime, we’re going to be going over a few of the highlights below. With all of the curveballs that 2020 threw at us, it’s no surprise that customer behavior has changed significantly over the last year. But here’s the million-dollar question: how do we, as marketers, adapt?
1. Meet customers in their moment of need
When customers are engaged with in their preferred channels (i.e. text instead of email; chat box instead of customer service call center), they are significantly more likely to not only buy in the moment, but also remain more loyal to your brand. In today’s climate, loyalty is everything.
2. Be as agile as possible
Agility has been a huge theme this year at CMO Council. (We even did a whole webinar about it earlier this year). And for good reason: the more you’re able to analyze the right data in a timely fashion, the faster you can adapt to your customers’ needs. Don’t be afraid to reengineer when you need to.
3. Make it personal
Personalization is another huge theme this year, especially with everything moving toward digital shopping experiences. This webinar goes into different ways that you can create an experience for your customer that makes them feel valued, welcomed and seen.
There are so many gems of knowledge throughout How COVID Changed the Channels of Engagement, but we can’t tell you everything here, now, can we? To dive into all of these topics and more, check out the on-demand recording of the webinar right here. If this information is interesting or relevant to you, be sure to check out our latest free report here, that goes into every aspect of this webinar in greater detail.
Kate serves as Senior Marketing Coordinator at the CMO Council where she drives the social media engagement strategy and content and creative development for the CMO Council’s biweekly newsletter, Required Reading and monthly e-journal, Marketing Magnified. She is a first point of contact for interviews featured in CMO Council reports as well. Kate holds a bachelors degree in Communication Studies and Foreign Affairs from Slippery Rock University of Pennsylvania and currently resides in the Bay Area with her rescue dog, Archie. When she’s not writing for CMO Council, you can find her chipping away at her endless stack of novels on her bookshelf or writing her own.
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