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CEO strategies for marketing in an uncertain economy must include using marketing to build brand.
Creativity is the most important skill to have in marketing. It can guarantee job security.
Craig Stacey explains his wish for marketers to rediscover the creative process and break away from the safe bet option when developing a compelling marketing campagin.
Michael Therrien discusses how IBM goes about getting high-quality leads and the importance of choosing vendors who will deliver these high-quality leads.