Ricardo Oberlander has most recently served as President & CEO of Reynolds American after holding a range of senior marketing and regional leadership roles at British American Tobacco, which has operations in 180 countries. Throughout his career, which includes a B2B and telecom background, he has been a thought leader and deeply involved in deploying innovative processes and products, notably in the USA the reduced-risk nicotine products. He has extensive P&L management and marketing experience and has been based in countries across Latin America, Europe, Asia-Pacific, and North America. He currently holds advisor and board positions with a number of private equity, capital management, new venture and angel investment firms. Read Q&A with Ricardo


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