Advisory Board Meeting

2022-11-10 15:00:00 2022-11-10 16:00:00 Africa/Johannesburg Johannesburg: CMO Council Africa Advisory Board Invention Session: High-Velocity Data Marketing Johannesburg CMO Council cmoteam@cmocouncil.org

Johannesburg: CMO Council Africa Advisory Board Invention Session: High-Velocity Data Marketing
Sponsored by GfK

November 10, 2022
Hotel Sky Sandton, 150 West Street Sandton, 2196
3:00 PM Africa/Johannesburg


CMO Council's Africa Advisory Board and selected members will convene on November 10th from 3pm-6pm.

Join us for an enriching, interactive round table discussing the future state of data marketing, followed by a cocktail reception. We'll discuss best practices on closing the gap from data to insights to action, making AI more pervasive and overcoming cultural challenges when trying to build more speed and agility into the data system.

Our conversation will center on how CMOs today are challenged to manage hyper-targeted brands and messaging across thousands of potential touchpoints. Mastering this new landscape requires the best dashboards and data – yet research from the CMO Council and GfK shows that relatively few CMOs actually have the sophisticated insights and tools they need.

We will discuss this research and the imperative for marketing leaders to partner with CTOs, commercial leads, and other key stakeholders to ensure their organizations have the high-velocity data and platforms required to meet aggressive growth targets with our partners at GfK. 

If you are interested in attending and to reserve your seat, please reach out to Bryan DeRose at bderose@cmocouncil.org 

Additional information and content from the Signals From the Noise program including our latest study 'High-Velocity Data Marketer' can be found at https://www.cmocouncil.org/thought-leadership/programs/signals-from-the-noise. 



The High-Velocity Data Marketer

CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. We’re talking about the speed of acquiring real-time, relevant data signals. Speed of generating data insights. Speed of closing the gap between data and insights, insights a ... More