The Next Digital Leap

Mapping the Path Forward in Performance

In partnership with:

Overview

Each year in the CMO Council’s State of Marketing research, senior marketing leaders around the world agree that digital investment, strategy and technology is advancing at a rapid pace. From investments across digital media channels to the automation solutions that power them, digital has moved far beyond “experiment” and is now the de-facto norm for customer engagement. Investments are also growing in the partnership network that is helping support everything from strategy to execution. But how are these investments paying off? Are marketers truly satisfied in how their budgets, technologies, agencies and marketing performance partners are faring?

The CMO Council conducted a mid-year snapshot of how digital marketing performance is advancing. From budget intentions to marketing performance partner ratings, this study shares how marketing leaders feel they are doing today and how they are mapping out digital priorities over the next two years specific to ramping up digital performance to take the next leap in digital engagement and experience.

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Studies & White Papers

October 2014 - CMOs: Time for digital transformation - Accenture

February 2015 - Cloud Computing Market Trends in 2015 - Gigaom

2015 - Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies - Act-On

Articles

March 2015 - 3 questions to ask before ditching your agency partners - iMedia Connection

March 2015 - 10 Tips To Help Move Your Client Partner-Agency Relationship Forward - MediaPost

April 2015 - Ad Exec Says Traditional Agencies Will Never Understand Digital Marketing -MediaPost

July 2015 - Your Agency Hates You and You Don't Even Know It - Advertising Age

July 2015 - From Mad Men to Sad Men: Is the client/agency relationship in crisis? - Campaign

July 2015 - CMOs Want Better Data Expertise - MediaPost

July 2015 - Digital Marketing Symposium: Trust Is Currency In Collaborative Economy - CMO.com

July 2015 - Mobile Marketing Important To Advertisers, But Not Top Priority - MediaPost 

July 2015 - Hungry, Hungry Ad Tech: Innovation Through Acquisition - Marketing Land

July 2015 - The Customer’s Keeper: The Modern Digital Marketer - ClickZ

July 2015 -What Customers Want From Their Omni-Channel Experience - MinuteHack

July 2015 - The CMO’s Guide to 2015 Mobile Trends and ROI - Business 2 Community

July 2015 - 10 C-Suite Jobs of the Future - Fast Company

July 2015 - Embracing the rise of the technical CMO - Retail Gazette

July 2015 - It's Not Digital Marketing; It's Just Marketing - Direct Marketing News

July 2015 - Bridging the CIO-CMO gap - Computer Weekly

July 2015 - Ad Tech Is Dead, Long Live Marketing Tech - Tech Crunch

Books