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Marketing Dive

According to a new study from the CMO Council and SAP Hybris, 47% of U.S. and European consumers surveyed said they will abandon a brand if it repeatedly provides “poor, impersonal or frustrating” customer experiences. More

CMS Wire

As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. More

Inc.com

Research from CMO Council shows what customers like and what makes them feel neglected and frustrated. More

RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from MarketingCharts, a Watershed Publishing publication providing up-to-the-minute data and research to marketers. More

Total Retail

Customers want omnichannel marketing experiences. Customers want to engage digitally. Customers want to walk into a store and be treated like royalty. Customers don’t really know what they want. More

HispanicAd

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

KO Marketing

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? More

Retail Touchpoints

Every retailer should know by now that optimizing the shopper experience is critical for retaining and acquiring customers. Conversely, a frustrating experience can be devastating for a brand. More

HFN Digital

Forty-seven percent wanted knowledgeable staff ready to assist wherever and whenever needed More

ECommerce Times

Customers want fast service or support from knowledgeable people where, when and how they prefer to receive it, based on results of a study the CMO Council published Tuesday. More

B2B News Network

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels—a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. More

The Drum

Brands should not confuse ‘omnichannel perfection’ with great customer experience, as consumers will abandon a brand for poor service and are not as loyal as expected to brand-developed social communities. More

Marketing Interactive

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with SAP Hybris, say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

BrandChannel

The Chief Marketing Officer (CMO) Council’s latest research report, “The Customer in Context,” finds that nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.” More

BizCommunity

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

Marketing Charts

Marketers are continuing to prioritize the customer experience this year, focusing on making it more valuable, relevant, and easy to understand. What they should keep in mind is that the most – and least – important aspects of the customer experience don’t seem to be changing for consumers, according to our review of the CMO Council’s latest report. More

MediaPost

Consumers want excellent service above all else. And they don’t need multiple touchpoints at all times. More

BizReport

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. More

Chain Store Age

Retailers who frustrate consumers risk brand abandonment. More

Radio+Television Business Review

Here’s something for marketing pros in the broadcast media industry’s C-Suites to chew on: Almost half of North American and European consumers surveyed by the CMO Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

MediaPost

Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search to social in an effort to improve the experience. More

Media Update

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

AudioStream

Here’s something for marketing pros in the broadcast media industry’s C-Suites to chew on: Almost half of North American and European consumers surveyed by the CMO Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. More

Business AM

Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search to social in an effort to improve the experience. More

GeoMarketing

Half of consumers surveyed by the CMO Council say they will reject a brand and take their money elsewhere if they receive poor, impersonal or frustrating customer experience. More

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