REPORT

CMO Shift to Gaining Business Lift Background Presentation

This presentation explores background research sourced by the CMO Council, Deloitte, and third parties to provides additional context to our latest initiative, "The CMO Shift to Gaining Business Lift" in three main exploratory research areas:

  1. Driving Growth and Creating Business Value
  2. The Changing Role of the CMO
  3. Differentiating the Customer Experience
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