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The new study by Deloitte and BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action, in large part due to insufficient investment in strategic planning, getting the right information and having the required talent that can look beyond today's sales, profitability, current products, customers and technologies. Only 35% of technology executives say their companies are very effective in managing market altering changes. This is a key finding from a landmark study, "Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets", conducted by the Business Performance Management (BPM) Forum and Deloitte Consulting LLP's Technology, Media and Telecommunications (TMT) group. The study surveyed more than 180 technology industry executives, including qualitative interviews with senior executives involved in strategic planning.
Companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action. Only 35 percent of technology executives say their companies are very effective in managing market altering changes. These and more findings about the current state of competitive strategy are now available.