Leading Food and Beverage brands are household names and key drivers of the economy. The COVID-19 pandemic, however, fundamentally changed the way we relate to these brands. If there’s one thing we’ve learned over the past year, it is the importance of brand messaging, particularly when it comes to paid social media messaging and creative. What messages are brands attempting to connect to consumers with? How has this changed over the course of the last year? What’s working, and what isn’t?